Successful Marketing Fundamentals: Back to Basics

When you keep the basics and principles of marketing in mind, marketing becomes much simpler and you will see better results. There are many different approaches to marketing but they all involve the same basic elements. I often see people get distracted from the basic fundamentals of marketing, and it’s not surprising with all the…

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Why is a Defined Target Market So Important?

For many of us in business and just starting out, it’s always difficult to narrow down your target market.  Most of the time we have no idea how important it is and some I know feel that it limits them from getting clients.  While this is true, in the bigger picture it just limits you…

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