Whenever you employ a marketing strategy, you expect results. And usually, you expect those results fast. But too often, many clients rush to market with a poorly implemented plan. Often times, it is because they try to do too much themselves, either because they don’t have a team in place or they are looking to cut costs down.
It often comes down to this just because you know how to do it doesn’t mean you should.
Just because you can, doesn’t mean you should
We have come across many clients who want to save money by doing it themselves. In one case, the client didn’t know the software well, but did know enough to be dangerous. About ten days into a multi-day campaign, we got a note from the client saying, “people are complaining links don’t work, and they have to go to the app to find it.”
We stepped in to test the emails the client had built in the campaign – 4 out of 15 emails were good. The remaining 11 emails had links that were not working.
Here are 6 quick tips you can implement today to help accelerate your results.
Focus on one thing at a time. Pick one strategy and move towards it. We try to implement too many things at once, splitting our focus and not really getting the results we are looking for.
Monitor your results. Pick measurable results. What will make this strategy successful? Leads? Sales? Quantify it. Then monitor the strategy and track results. If you’re monitoring, you’ll be able to change course, and tweak a strategy along the way, and make it better.
Get your team on the same page. Have a team meeting and communicate the strategy and desired outcome. Make sure they understand it and can help implement and monitor it for success. Keep open communication so they can give input and help. Use your team for their strengths and expertise to make your marketing a success.
Automate tasks wherever possible to progress faster. Automate simple tasks like appointment follow up emails, upsell emails and testimonial requests to save you time.
Plan ahead. Before you start, take a look at your resources. What resources do you have or not have to implement your strategy? Take this into account and put everything in place or have it ready beforehand to prevent shortfalls or last-minute scrambles.
Manage your team. Simply put, DELEGATE. You have a team for a reason. Let them help with the heavy lifting. It’s important to remember you don’t have to do it all alone. Lean into your team and empower them to use their strengths here to help. Check-in regularly to make sure they are handling things and to track progress.
The key is to focus on a single strategy and outcome at a time, whether that’s sales, social growth, or leads. And see that one goal through before moving on to another.