If you want your online marketing to be successful there are several things you can do to increase your chances. Here are tips to supercharge your marketing over four weeks.
The first thing you want to do is to sit down and think about everything that needs to be done in your business to make it a success. After product discovery and/or creation; marketing needs to be at the top of that list. Marketing can sometimes be put off for a rainy day. But, if you really want to be successful, you have to place a high priority on it.
Week One – Planning Ahead
One of the most important things you can do to ensure marketing success is to plan ahead. What will you be marketing and the different ways in which you will do so for any given product or service. This won’t be a “one and done” proposition. It can take a few weeks to get the message out and get people to answer your calls to action. They’ll need to see them in multiple ways. Create a separate plan for each product and marketing channel. And yes, this means, you just can’t come up with an idea and run out the door with it. I’ve seen too many business owners take an idea and run with it unsuccessfully. Success comes with a plan.
Week Two – Email Marketing
Arguably the most important way to earn money, practically on demand, is to build a healthy email list full of hungry prospects. You need to make it your goal to fill your list with hot leads so that you can market your products and services repeatedly in a more direct way. Create ongoing campaigns for your autoresponder segmented by their interests, where, when and how they joined your list. You can learn more about segmenting here if you’re unsure. If you know in advance what you will write about on your blogs, social media and in email marketing, you’ll be more successful. That’s where the plan ahead above comes in. 😀
Week Three – Smart Promotion Tactics
You’ve likely read a lot about promotional tactics but some of what you read might not feel right to you. The fact is you don’t have to resort to sleazy tactics to succeed at earning money online. It’s important you be authentic to who you are and what feels right and fits with you and your brand. You can market your products with integrity and pride because all the products you create and find are exactly what you claim they are. No “fluff” required. When you are proud and feel good about your products you can promote them on social media, within blog posts, and in email and feel great about it.
Week Four – Getting Exposure
Even if your business is 100 percent online, getting exposure may require that you step outside of your comfort zone and start using other mediums such as online radio interviews, guest blogging, authorship, speaking engagements and more . You might also want to look into strategic joint ventures and/or pay per click advertising on Google or Facebook.
Planning out what you will do each week, then simply repeating it every time you have a new product or service will help you become more successful than you ever thought possible. If you play your cards right, the truth is, increasing your profits is simply a few weeks away.
And if planning and implementing your marketing isn’t for you, let’s chat to see how we can help you at Powered Up Marketing.
Photo by Karolina Grabowska