A Guide to Delivering Value to Your Subscribers

As email marketers, our primary goal is to provide value to our subscribers. But with a constant influx of content and resources vying for our attention, how do we ensure that we’re delivering content of the highest value to our audience? Let’s explore the importance of evaluating the resources you share and provide actionable tips for selecting only the best content for your subscribers.

Why Evaluation Matters:

At the heart of effective email marketing lies trust and credibility. Your subscribers trust your judgment and rely on you to sift through the noise and deliver content that is relevant, informative, and valuable to them. By evaluating the resources you share, you not only maintain the trust of your audience but also position yourself as a reliable source of quality information.

The 90% Rule:

You’ve likely heard the saying, “Quality over quantity,” and nowhere is this more true than in email marketing. I like to adhere to what I call the “90% rule” – meaning that about 90% of the resources that come across my desk never make their way into my emails. Why? Because I am committed to offering only the highest value to my subscribers, and that means being selective about what I share.

Actionable Tips for Evaluation:

Now, let’s dive into some actionable tips for evaluating the resources you share with your subscribers:

1. Relevance: Does the resource align with the interests, needs, and preferences of your audience? Ensure that the content you share is directly relevant to their goals and challenges.

2. Credibility: Is the source of the resource reputable and trustworthy? Verify the credibility of the author or organization behind the content to avoid sharing misinformation or unreliable sources.

3. Quality: Assess the quality of the content in terms of accuracy, depth, and presentation. Look for well-researched, well-written, and engaging content that provides genuine value to your subscribers.

4. Uniqueness: Consider whether the resource offers a unique perspective or insights that set it apart from similar content available elsewhere. Aim to share content that offers a fresh angle or addresses a niche topic not widely covered.

5. Actionability: Evaluate whether the resource provides actionable takeaways or practical advice that your subscribers can implement in their lives or businesses. Prioritize content that empowers your audience to take meaningful action.

In conclusion, evaluating the resources you share is crucial for delivering the highest value to your subscribers. By adhering to the 90% rule and being selective about the content you share, you can maintain the trust and loyalty of your audience while positioning yourself as a trusted authority in your niche. So take the time to carefully evaluate each resource before hitting send – your subscribers will thank you for it.

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