If you’re an entrepreneur, you know that seeing an unsubscribe from your list is never fun. It can be disheartening and make you feel like you’ve failed. But it doesn’t have to be that way. And it shouldn’t be that way.
Rather than focusing on the negative aspects of an unsubscribe – that someone no longer wants to hear from you – reframe it as an opportunity to learn and improve.
Think about it this way – the person unsubscribing has given you valuable feedback.
Now what feedback could they possibly be giving you?
Maybe they were receiving too many emails from you, or your content wasn’t relevant to them, or even they just aren’t your ideal client. Sometimes, it can be as simple as someone just cleaning out their inbox and decluttering in there. Whatever the case, you now have an opportunity to adjust your strategy and make sure that you’re providing content that your subscribers actually want to see.
It’s also a chance to take a step back and reassess your current marketing strategy. Are there any areas you can improve on? Are you targeting the right demographic?
Are you providing the right value to your subscribers?
An unsubscribe may not be ideal, but it can be a useful tool to help you refine and improve your marketing strategy. Use it as an opportunity to listen to your customers and create an even better experience for them.
It’s also important to understand and realize that having a small engaged list is better than having a large unengaged one.
Now is a great time to review your email stats. Are you getting opens and clicks on your emails? Are you getting email engagement? If you decide to go down the whole rabbit hole of cleaning your list, you might want to check out a blog I wrote before to walk you through some basic steps.
Need some help analyzing your list and email stats? Book a quick 15-min call and let’s see how I can help.