There comes a time in every entrepreneur’s venture when you realize you can’t do it all. I know many business owners who attempt to be the “everything” for their business, the “chief, cook and bottle washer” some might say. And when you’re just starting out, that’s likely 100% true. But as your business grows and you continue to see success, trying to do everything yourself often leads to:
- Frustration – when deadlines are missed or critical tasks don’t get done
- Burn out – how many 12 hour days has it been now?
- Overwhelm – when your to-do list just keeps getting longer instead of smaller in the day. It’s never fun when the to-do list at the end of the day is bigger than the one we started with!
There are many ways and certainly lots of recommendations to help you move through this hurdle as you grow, but the best one is automation. Imagine a completely hands-off system that works for you even when you’re away on vacation, at your child’s school play or even just sleeping.
The best reason of all to automate
But, the best reason to automate is that it lets you scale your business. Let’s think about that for a second. Imagine the less manual work you have to do, the more time you have to spend on money-making tasks such as networking and client training and support.
So what can you automate?
Chasing organic is sometimes an exercise in frustration. As an entrepreneur, you’ll spend a lot of time creating content for your blog, guest blogs, social media, YouTube and perhaps even other spaces. This constant content creation doesn’t leave you much time to work with the clients you attract from your efforts. Instead, you can jump off the constant content creation wagon and can invest in quality paid traffic.
When someone new joins your mailing list or purchases one of your products or services, what happens? Do they sit and wait for you to personally reach out to schedule or deliver a product?
I’m not talking about a promotional email here, I’m talking about your product delivery or your free gift delivery and upsell. You want an email series that
- Welcomes new subscribers and delivers your free gift with ease
- Nurtures buyers so they know they’re in the right place and reassures them you are the solution to their problem
- And each of these above should connect to an email sequence where you are making an additional offer to further them along in their journey with you
And the best thing? Once you have this setup…it’s done! You don’t have to keep coming back to it.
My favourite tool for this is Keap. You can check Keap out with a free trial here.
Social Media Management
It’s important to be personal and engage on social media but it doesn’t mean you can’t preplan and do things in advance. I use a social media scheduler like Later to preschedule my posts. Automating your posts saves you a ton of time each month. And not only that, you won’t have to worry about missing a comment or update because you’ll get notifications to go and respond, otherwise known as engaging. 🙂
An automated calendar is a must for busy entrepreneurs. With clients, partners, team members and sometimes interview requests it can feel like endless back-and-forth emails to find that perfect time slot that’s convenient for everyone. This is where the automated calendar comes in, simply send your link and the person requesting that meeting with you chooses a time that works for them based on your availability. Bonus – that appointment will automatically sync to your calendar, you’ll get reminders and depending on your setup, your Zoom will already get set up for the call too!
As I’m sure you know, there are dozens of ways to automate every aspect of your business. And I have no doubt that as you grow you’ll continue to find new and better tools that work for you and keep your business running smoothly, all while freeing up your time. For now, implementing these four ideas alone will help you save hours of time every month.
If you’re not sure where to start automating your business, I’d love to have a conversation about how I can help. We can talk about your current systems and where you might be able to combine them or automate them even more than you already are.
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