My Top Tools for Online Marketers

As an entrepreneur operating in the online world, we need a variety of tools to be Success Toolssuccessful. We need to be able to take payments, make videos, and create online delivery courses, graphics, and landing pages to name just a few. That’s why I created my top tools for online marketers.

This list contains some of my favorite business-building tools that I used for myself and my clients each and every day. They enhance my business and often save me time and money.


WordPress – Free open source content management platform. Integrates with many systems and has plugins that allow it to be as flexible as you need and integrate with almost any system.

Clickfunnels – Create beautiful opt-in pages, sales pages, and registration pages to convert leads into sales. (Click the link for a 14-day free trial!) Clickfunnels has some of the best templates I’ve seen anywhere.

LeadPages – Another platform to build beautiful opt-in pages, sales pages, and registration pages for converting leads. I recommend this one for businesses who are looking to keep costs lower.

Siteground – Easy web hosting, includes an SSL Certificate and their support team is amazing.

Google Analytics – This is a must-have on your website. It’s free and it’s the best website analytics available.

SpamKill – Use this for your webforms and bypass all those pesky bot entries!


You’ll want public content videos on YouTube, but you’ll also want videos you’ll use for online course content, landing pages, webpages and even team training videos. This is where the applications below come in.

Vimeo – Hosting videos for online training should be done on a protected site vs. just on YouTube. Vimeo is a great way to keep your videos private but still have shareable content and it’s free for limited video space.

Loom – Take screen recordings and share them via Loom. And it’s free too! I find this particularly helpful when I need to train a team member on a task.

Wistia – Wistia is slightly more expensive than Vimeo but some might say it has an easier interface with better stats.


Canva – It’s free and really easy to use. There’s a paid version too if you need a more robust platform. I use Canva when I need to make some quick graphics for an email or social media.

Fiverr – Some might say Fiverr is hit or miss, but they have many experienced vendors. I’ve used a few myself and have some favorites that I go to when I need something specific. The turnaround time is typically fast and service has always been good with the vendors I’ve used.

Deposit Photos – My go-to for stock images and while stock images are just that, Deposit Photos does offer some great graphics which don’t look as canned.


Keap – Formerly known as Infusionsoft. As a Certified Partner, I know my opinion is a little biased. But I really do feel that Keap is the Cadillac of CRMs. Keap is like a one-stop shop for your CRM, Ecommerce and Affiliate Marketing. I started using Keap over 8 years ago and wouldn’t think about changing now.

Mailerlite – The CRM I recommend for businesses just getting started. Mailerlite allows you to build your list and brand, create automated campaigns and see how your emails perform with your audience.


Zoom – It’s my go-to, what can I say. Every meeting I have is on Zoom, whether it’s a team meeting, client call or webinar. It’s easy to use and I can access it anywhere.


Teachable – Host, Deliver and Take Payments for all your online training programs with Teachable. I use this with 90% of my clients. It’s easy to set up and easy to navigate.

Thinkific – Start with a 30-day trial. I’ve built and continue to maintain several online training programs for many clients on this platform. Easy setup, great support and user-friendly.


Stripe – Easy to set up, integrates with Teachable (above) and almost every other tool you can think of.

PayPal – This is how I take most of my client payments. It integrates with so many different platforms and shopping carts and makes getting paid easy.

I hope you enjoy this list and can put it to work for you in your business.



DISCLAIMER: Some of the links in this email are affiliate links, which means Powered Up Marketing Inc. will earn a commission should you choose to purchase that tool. Your cost will not be affected in any way by these affiliate links. This is one of the ways that Powered Up Marketing Inc. makes money (and one of the ways I recommend YOU should make money as an entrepreneur too!) Please be assured, I have used and continue to use each and every one of these tools for my own business. I keep this page updated and I stand behind each and every recommended tool.

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