How to Use the Link Click Goal in Your Campaign

Link Click Goal

A Link Click Goal can be used to gauge interest, engagement and also as a transition goal to trigger the start of a new campaign sequence. Recently I was asked by a client what a link click goal is. I decided to write this post for Infusionsoft users who might not fully understand how to…

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Single vs. Double Opt-in: Which one is best for your business?

Opt In

This is a question every business owner looks at – whether they should have a Single or Double Opt-in on their site.  It’s also not an easy question to answer, it really depends on what you feel as a business owner after you weigh the pros and cons.  Before I go into the pros and cons,…

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Email Marketing Basics

email marketing

Email marketing is useful and effective for any kind of business when used properly. It’s one of the easiest ways to engage with your list and increase their engagement with you. By definition, email marketing is sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. This is one of…

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7 Marketing Campaigns Every Business Should Implement

Here are 7 marketing campaigns that every business should implement to get started with marketing automation.

You just got your new marketing automation software and now the BIG question – Where do you start? Here are 7 marketing campaigns that every business should implement to get started with marketing automation. Automated Sales Campaign This is a good one. Building a short sales campaign that is evergreen that you can re-use repeatedly…

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