What is an Email Marketing System and Why You Should Have One

Many businesses wonder why an Email Marketing System is Important to their Business? Why should they email people and who will even read them? Today I will share with you what an email marketing system is and why you should have one for your business as well as some of the benefits to using them.

What is an Email Marketing System?

Email Marketing Systems are used for sending emails directly to subscribers (people on your email list) so they get the information directly in their inbox. . They are typically serviced based software programs that businesses use to communicate with clients and prospects.

An Email Marketing System is a service-based software used to communicate via email to your email marketing list.

Having the right email marketing system for your business is important to your success as a business. After all, email marketing is one of the most cost-efficient ways to communicate your offers. It’s important to choose a system that fits your business and has the features you desire but also gives you room for growth.

Email Marketing System

1. Automation
Time! Having automation saves you time. This is big for many business owners. How many times have you wanted to send an early morning email or a late in the day email for that matter, but really didn’t want to wake up at 6am to do it? Email marketing systems allow you to schedule your emails to your list a day ahead or even a year ahead.

2. Metrics
Knowing how your list is engaging with you is important. Being able to track opens, clicks, unsubscribes, bounces and spam complaints is important in maintaining your list health. Being about to track these metrics allows you to gage what’s working and what isn’t with your list. Maybe certain subject lines perform better than others, knowing your metrics like this allows you to continue to improve on your email marketing.

3. Monetize
Have a sale! It’s easier to monetize your list using an email marketing system. You can choose to market a specific sale to a small segment or group on your list or the whole list. Having an email marketing system makes it easy to push out a sale for a quick influx of cash into your business if your list is responsive. And just back to the point 1 above just for a second, automation, you can easily set up a sale campaign in your email marketing system that you can reuse every time.

4. Reach
Most regular email accounts and internet service providers won’t allow you to send bulk emails which means that as your list grows you can run into a lot of send problems. Email marketing systems maintain their sender reputation with ISPs and operate on permission-based marketing to ensure their reputation stays intact.

5. CAN-SPAM Compliance
Email marketing systems ensure you are following CAN-SPAM rules. As a rule, they stay on top of the latest legalities around email marketing and incorporate any new restrictions into their systems. And while you should always be in the know of these rules you don’t have to worry about being in compliance. Email marketing systems keeps everyone else’s emails hidden and offer an easy way for them to unsubscribe.

You can use email marketing systems for many different things including growing your list, creating targeted lists of your audience based on their interests, also known as segmenting and basic communication. But what you may not know is that there are many different systems to choose from and they can do much more than just send emails.

When choosing an email marketing system, you want to think about where you are now, and your goals for future growth. I’m not saying you have to start out with a Ferrari right now, but you do want to start out with a system you won’t outgrow right away.

If you are just starting out to build your list now, you may want to check out our 10 Things to Avoid When List Building Report here.



  1. Julie Stobbe on at

    How often do you recommend sending out emails to your list? Daily, weekly, biweekly, monthly? What is the most common content you put in your emails other than a sale?

    • admin on at

      Hi Julie, it really depends on your list and the expectation you’ve set for them. I know some people who set the expectation up to their list or a certain segment of that list for a daily email.
      If you’re thinking about a newsletter, I would do bi-weekly.
      As for content, you can include tips, articles of interest, blog post content, recommend a product/service. Mainly you want to include helpful content to them that helps them recognize you as the go-to source for fixing their problem/pain point.

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