5 Reasons Why You Should Have an Email Marketing List
An email marketing list is a list of people who have given you their email address and permission to email them via your email marketing system.
Email Marketing can help you build relationships, make offers and learn what your audience wants and ultimately help you grow your business. Discover some of the reasons behind how this works.
An email marketing list is one of the most cost-effective ways to reach your audience to market your products or services. Each time someone fills out a form on your website they are opting in or subscribing to your list. They typically exchange their name and email for your free offer and are automatically added to your email marketing system. There are many email marketing systems available, from Mailchimp if you are just starting out, to the highly robust Infusionsoft.
These people, called subscribers, are genuinely interested in your content and what you offer because they feel you have the solution to their problem. If you don’t already have an email marketing list, here are 5 reasons you should start one today.
1. Entry Into Your Sales Funnel
Quite often someone will subscribe to your list for a specific free offer you have promoted. Your free offer may be a report that helps the subscriber solve a problem. Now if you’ve planned this right, you’ll nurture this group by delivering a series of emails with even more helpful content and eventually this free offer will lead to a complimentary upsell. The subscribers on this list will be an engaged audience and ready to receive your offer.
2. Relationship Building
Email marketing is both direct and personal. This is a great way to build a relationship with the subscriber by providing content to increase your credibility and trust with them, a great example of this is the nurture I mentioned above. Keeping the content relevant to their needs will increase engagement as well.
3. Exclusive Offers
Making an offer to your email list that is exclusive to them creates a feeling of being special -, kind of like a secret club – the one you’ve always wanted to be part of. Giving your list special offers often inspires loyalty.
4. Feedback and Market Research
It’s not a one-way street here. Email marketing allows you to get feedback from your subscribers, either by having them respond to your email or send them a link to a survey. This is a great way to see how you’re doing and what you can improve on. Knowing your audience this way can increase your profits. It can also help you determine your next product offer.
5. It’s a business asset
Everywhere you look online, everyone is list building, including your competition. However, everyone does it differently, some have great strategies and others not so much. There’s a chance that your competitors may not be list building as well as they could. This can easily give you the opportunity to get a leg up on them.
Sounds great right? Before you start with using an email marketing list, think about exactly what you want to do with your list. Will you use it to build your brand reputation, market research, sales funnel entry, promotions and offers? Having a well-defined purpose will help you identify what you need to do in order to move forward and profit from your list.
The best way to start is to take out a piece of paper and define the purpose of your email marketing list. This will be critical in setting up your email marketing system and plan for moving forward.
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