Email marketing Archives - Page 3 of 3 - Angela Spisak

5 Quick & Easy Tips to Increase Your Email Open Rates

5 tips that you can implement right away to help your email open rates. Lately I’ve gotten a few questions about email open rates. It seems many small businesses are experiencing lower than normal open rates and are seeking more ways to improve. I’ve put together a quick list of 5 tips that you can…

How to Use the Link Click Goal in Your Campaign

A Link Click Goal can be used to gauge interest, engagement and also as a transition goal to trigger the start of a new campaign sequence. Recently I was asked by a client what a link click goal is. I decided to write this post for Infusionsoft users who might not fully understand how to…

Single vs. Double Opt-in: Which one is best for your business?

This is a question every business owner looks at – whether they should have a Single or Double Opt-in on their site. It’s also not an easy question to answer, it really depends on what you feel as a business owner after you weigh the pros and cons. Before I go into the pros and cons,…

Email Marketing Basics

Email marketing is useful and effective for any kind of business when used properly. It’s one of the easiest ways to engage with your list and increase their engagement with you. By definition, email marketing is sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. This is one of…

Content is King

Content marketing is something we hear about all the time in all marketing channels and groups lately. Simply put, content marketing refers to the many marketing strategies you will use to build your audience. The key here to content marketing is sharing useful information with your target audience that they want while establishing yourself as…

Inbound Marketing – Why It’s Preferred

By no means will this post encompass everything that inbound and outbound marketing is. What it will do is give you an overview of some of the main points of each and why inbound marketing is the most preferred method today. There are two basic types of marketing – inbound and outbound. The focus of…

Successful Marketing Fundamentals: Back to Basics

When you keep the basics and principles of marketing in mind, marketing becomes much simpler and you will see better results. There are many different approaches to marketing but they all involve the same basic elements. I often see people get distracted from the basic fundamentals of marketing, and it’s not surprising with all the…

7 Marketing Campaigns Every Business Should Implement

Here are 7 marketing campaigns that every business should implement to get started with marketing automation.

You just got your new marketing automation software and now the BIG question – Where do you start? Here are 7 marketing campaigns that every business should implement to get started with marketing automation. Automated Sales Campaign This is a good one. Building a short sales campaign that is evergreen that you can re-use repeatedly…

7 Things an Infusionsoft Virtual Assistant Can Do for You

Infusionsoft is confusing and overwhelming for many entrepreneurs. It’s a complex all-in-one system that can handle everything from your contact database, email marketing and ecommerce to your affiliate programs. To some, that can sound a little daunting? The good news is this can all be delegated to a capable Infusionsoft Virtual Assistant. Here are just…

How Engaged Is Your List?

In the last post, we talked about doing a basic clean-up of your list. Today, I’d like to take this a step further to review your list engagement. How engaged is your list? First, let’s make sure we have the same understanding of what I mean by engaged—an engaged email subscriber is one who is…

Start the Year Off With a Clean Email List

A clean list will improve your email reputation and deliverability Happy New Year! January – it’s always been a time for new beginnings and fresh starts so what better time to clean your list? I promise list hygiene won’t take long and it will be mostly pain-free. In the end, a clean list will improve…

Why is a Defined Target Market So Important?

For many of us in business and just starting out, it’s always difficult to narrow down your target market. Most of the time we have no idea how important it is and some I know feel that it limits them from getting clients. While this is true, in the bigger picture it just limits you…