Email marketing
My Top Tools for Online Marketers
As an entrepreneur operating in the online world, we need a variety of tools to be successful. We need to be able to take payments, make videos, and create online delivery courses, graphics, and landing pages to name just a few. That’s why I created my top tools for online marketers. This list contains some…
Read More3 Reasons Why Coaches Need to Hire a Support Team
Whether you’ve been in business for a while or you’re just starting out, a common piece of advice you’ve probably heard already is to hire a team member to help you. A team member that will support you and free up your time so you can focus on all those money-making tasks currently on your…
Read MoreMy Favourite Email Tool – Boomerang for Gmail
The Boomerang for Gmail helps me keep my inbox clean. Running my own business, I often have emails coming in from different clients as well as the different newsletters and promotions I might sign up for. At times, it can feel out of control. I’m sure like me, you’ve had to go through the emails…
Read More10 Steps to Setting Up Your Email List
Starting an email list isn’t as difficult as you think. A lot of us think of starting an email list as a chore. Something that’s hard to do. They often think –what will I say or offer to keep people interested? However, you should know, starting an email list might just be a matter of…
Read More7 Things to Consider When Choosing an Email Marketing System
Choosing an Email Marketing System should only be done once you truly understand what the basic definition of an email marketing system is. An Email Marketing system is the software you use to collect email addresses and communicate with your list of subscribers (people who have signed up to your list) via email. If you…
Read MoreWhat is a Lead Magnet?
A lead magnet, often referred to as an Irresistible free offer or white paper is a method of inbound marketing, a strategy that focuses on attracting customers using content on the internet like your blog or social media. Over the last few blogs we’ve talked a lot about email list building and lead generation. Today,…
Read MoreWhat is an Email Marketing System and Why You Should Have One
Many businesses wonder why an Email Marketing System is Important to their Business? Why should they email people and who will even read them? Today I will share with you what an email marketing system is and why you should have one for your business as well as some of the benefits to using them.…
Read More5 Reasons Why You Should Have an Email Marketing List
An email marketing list is a list of people who have given you their email address and permission to email them via your email marketing system. Email Marketing can help you build relationships, make offers and learn what your audience wants and ultimately help you grow your business. Discover some of the reasons behind how…
Read MoreHow Do You Make Your Email Marketing Stand Out?
When done correctly email marketing can be one of the most cost-efficient and effective ways to communicate with your email marketing list. One of the keys to being effective with email marketing is to think of your subscribers’ inbox like it’s their home. When they join your email marketing list, they are inviting you in.…
Read MoreWhy List Segmenting is Important
Segmenting helps to save your email list from unsubscribes and keep your list engaged. I see business owners starting to jump into list segmenting more often now. However, not everyone is. The belief has always been more emails and more sends equals more sales. Contrary to popular belief, this isn’t the case anymore. A small…
Read More5 Quick & Easy Tips to Increase Your Email Open Rates
5 tips that you can implement right away to help your email open rates. Lately I’ve gotten a few questions about email open rates. It seems many small businesses are experiencing lower than normal open rates and are seeking more ways to improve. I’ve put together a quick list of 5 tips that you can…
Read MoreHow to Use the Link Click Goal in Your Campaign
A Link Click Goal can be used to gauge interest, engagement and also as a transition goal to trigger the start of a new campaign sequence. Recently I was asked by a client what a link click goal is. I decided to write this post for Infusionsoft users who might not fully understand how to…
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