Marketing
Single vs. Double Opt-in: Which one is best for your business?
This is a question every business owner looks at – whether they should have a Single or Double Opt-in on their site. It’s also not an easy question to answer, it really depends on what you feel as a business owner after you weigh the pros and cons. Before I go into the pros and cons,…
Read MoreEmail Marketing Basics
Email marketing is useful and effective for any kind of business when used properly. It’s one of the easiest ways to engage with your list and increase their engagement with you. By definition, email marketing is sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. This is one of…
Read MoreContent is King
Content marketing is something we hear about all the time in all marketing channels and groups lately. Simply put, content marketing refers to the many marketing strategies you will use to build your audience. The key here to content marketing is sharing useful information with your target audience that they want while establishing yourself as…
Read MoreMarketing in a Mobile World
Mobile marketing can be defined as an online marketing approach focused on reaching your target market using their cellphone or other mobile device. The most common way is through Short Message Service, otherwise known as SMS and another term for text message. It’s a form of email marketing tailored specifically to phones. How Mobile…
Read MoreEngaging Your Tribe Using Social Media
[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Social Media Marketing is a huge part of online marketing and involves the use of social media sites which include Facebook, Twitter, Instagram, Pinterest, YouTube and many other sites where users create personal profiles and interact with friends. These sites, like Facebook, are large and have millions…
Read MoreInbound Marketing – Why It’s Preferred
By no means will this post encompass everything that inbound and outbound marketing is. What it will do is give you an overview of some of the main points of each and why inbound marketing is the most preferred method today. There are two basic types of marketing – inbound and outbound. The focus of…
Read MoreSuccessful Marketing Fundamentals: Back to Basics
When you keep the basics and principles of marketing in mind, marketing becomes much simpler and you will see better results. There are many different approaches to marketing but they all involve the same basic elements. I often see people get distracted from the basic fundamentals of marketing, and it’s not surprising with all the…
Read More7 Marketing Campaigns Every Business Should Implement
You just got your new marketing automation software and now the BIG question – Where do you start? Here are 7 marketing campaigns that every business should implement to get started with marketing automation. Automated Sales Campaign This is a good one. Building a short sales campaign that is evergreen that you can re-use repeatedly…
Read MoreStart the Year Off With a Clean Email List
A clean list will improve your email reputation and deliverability Happy New Year! January – it’s always been a time for new beginnings and fresh starts so what better time to clean your list? I promise list hygiene won’t take long and it will be mostly pain-free. In the end, a clean list will improve…
Read MoreWhy is a Defined Target Market So Important?
For many of us in business and just starting out, it’s always difficult to narrow down your target market. Most of the time we have no idea how important it is and some I know feel that it limits them from getting clients. While this is true, in the bigger picture it just limits you…
Read MoreDoes Networking Make You Nervous?
Me too. In fact, I avoided networking for a very long time. I only did it when it was absolutely necessary. As someone who works from home, it’s so easy to just stay home inside my shell so to speak. The first group (and only group) I joined when I first started my business was…
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