5 Quick & Easy Tips to Increase Your Email Open Rates

Email Open Rates

5 tips that you can implement right away to help your email open rates. Lately I’ve gotten a few questions about email open rates. It seems many small businesses are experiencing lower than normal open rates and are seeking more ways to improve. I’ve put together a quick list of 5 tips that you can…

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How to Use the Link Click Goal in Your Campaign

Link Click Goal

A Link Click Goal can be used to gauge interest, engagement and also as a transition goal to trigger the start of a new campaign sequence. Recently I was asked by a client what a link click goal is. I decided to write this post for Infusionsoft users who might not fully understand how to…

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Single vs. Double Opt-in: Which one is best for your business?

Opt In

This is a question every business owner looks at – whether they should have a Single or Double Opt-in on their site.  It’s also not an easy question to answer, it really depends on what you feel as a business owner after you weigh the pros and cons.  Before I go into the pros and cons,…

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Email Marketing Basics

email marketing

Email marketing is useful and effective for any kind of business when used properly. It’s one of the easiest ways to engage with your list and increase their engagement with you. By definition, email marketing is sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. This is one of…

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Content is King

online marketing

Content marketing is something we hear about all the time in all marketing channels and groups lately. Simply put, content marketing refers to the many marketing strategies you will use to build your audience. The key here to content marketing is sharing useful information with your target audience that they want while establishing yourself as…

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Marketing in a Mobile World

Mobile Marketing

Mobile marketing can be defined as an online marketing approach focused on reaching your target market using their cellphone or other mobile device. The most common way is through Short Message Service, otherwise known as SMS and another term for text message. It’s a form of email marketing tailored specifically to phones.   How Mobile…

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Engaging Your Tribe Using Social Media

Social Media

[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Social Media Marketing is a huge part of online marketing and involves the use of social media sites which include Facebook, Twitter, Instagram, Pinterest, YouTube and many other sites where users create personal profiles and interact with friends. These sites, like Facebook, are large and have millions…

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Inbound Marketing – Why It’s Preferred

outbound marketing

By no means will this post encompass everything that inbound and outbound marketing is.  What it will do is give you an overview of some of the main points of each and why inbound marketing is the most preferred method today. There are two basic types of marketing – inbound and outbound. The focus of…

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Successful Marketing Fundamentals: Back to Basics

When you keep the basics and principles of marketing in mind, marketing becomes much simpler and you will see better results. There are many different approaches to marketing but they all involve the same basic elements. I often see people get distracted from the basic fundamentals of marketing, and it’s not surprising with all the…

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7 Marketing Campaigns Every Business Should Implement

Here are 7 marketing campaigns that every business should implement to get started with marketing automation.

You just got your new marketing automation software and now the BIG question – Where do you start? Here are 7 marketing campaigns that every business should implement to get started with marketing automation. Automated Sales Campaign This is a good one. Building a short sales campaign that is evergreen that you can re-use repeatedly…

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Why is a Defined Target Market So Important?

For many of us in business and just starting out, it’s always difficult to narrow down your target market.  Most of the time we have no idea how important it is and some I know feel that it limits them from getting clients.  While this is true, in the bigger picture it just limits you…

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