3 Reasons Why Coaches Need to Hire a Support Team

Whether you’ve been in business for a while or you’re just starting out, a common piece of advice you’ve probably heard already is to hire a team member to help you. A team member that will support you and free up your time so you can focus on all those money-making tasks currently on your plate. Simply put, do you really want to spend time setting up the marketing campaign in your CRM or doing your bookkeeping? Probably not, you’ll likely do better (and make more money) selling your signature program or service and delivering it to your clients.

So how do you get your business to run smoothly without doing those tasks yourself? Simple… you hire someone with that expertise. I’ll say there is an expert out there for everything right now, some are experienced bookkeepers, others organize your inbox and filing systems, and others, like me, focus more on digital marketing. This is the support team you want to create and there are benefits to hiring a VA to help in your business.

There’s Not Enough Time in Your Day

We’ve all been there — burning the candle at both ends trying to get everything done. And if your excuse for missing a deadline is this, then it’s time for you to hire at least one team member. One of the best decisions I ever made was to hire a bookkeeper. I would spend hours entering receipts and trying to file my own quarterly taxes. To be honest, it probably cost me less in the long run too since I’m sure she is much faster than I am.

You don’t have to hire a big team all at once. And you don’t have to hire different people for each task or item that needs doing. There are lots of people out there with multiple expertise. Even if you hire someone for 5-10 hours a month, that’s 5-10 hours you get back every month to use for you or other tasks you’ve put on the back burner.

You Can’t Clone Yourself

Wouldn’t that be nice though? But, alas, it’s not happening. Since there’s only ONE of you, you should know by now, you can’t do everything, plain and simple. Which takes me right back to those money-making tasks. You know what they are. 🙂

So think about it, what can you take off your plate so you can focus on those? Can you delegate Customer Service to a VA to return client calls and emails to answer client questions? How about someone to do admin work? Set up blog posts on your site or proof them?

There are lots of options, and while they take care of these things, you can be building stronger relationships with your clients and future clients.

You Don’t Have Time to Learn the Latest Technology

Technology is amazing and it keeps improving every day. But who has the time to learn all the new apps and programs?

Infusionsoft is one of the best CRM’s on the market right now in my opinion. But do you want to really get in there and design campaigns and learn how to segment your list? This is where you hire someone who knows the software and can likely do it in half the time you can.

Canva is another great tool used to design graphics and even PDFs but for someone who doesn’t know their way around, it can take hours to create the graphic you want. Hire a graphic designer who already knows about design and principles of colour and probably already has Canva or some other top of the line program.

The experts you hire won’t have a learning curve. You’ll tell them your vision and they’ll implement it for you. Allowing you to focus again on your money-making tasks.

I Don’t Know What Tasks to Give Up

Delegating can be hard. In a sense, it’s giving up control over something and many of us have trouble with that. But if you know what tasks you WANT to handle, delegation becomes easier. In essence, you’re passing off the things you don’t want to do or the things you don’t know how to do. If you’re struggling to figure out what to pass off to a VA check out this post for some ideas.

How Valuable Is Your Time?

Think about it – you charge your clients $200/hr for the service you provide., when you do administrative tasks in your business you’re losing out on that same $200/hr to enter receipts or set up an email campaign, etc. It’s likely you can find someone for less than half that price and use your time to continue servicing your clients and making money and still be ahead in profit.

Giving up control can be intimidating but if you have a business plan and know exactly what tasks YOU want to handle, the art of delegation becomes much easier. If you’re ready to move forward, or just wondering how, schedule a call with me here to see how I can help.


Photo by Chris Montgomery on Unsplash


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