My Top Tools for Online Marketers

Success Tools

As an entrepreneur operating in the online world, we need a variety of tools to be successful. We need to be able to take payments, make videos, and create online delivery courses, graphics, and landing pages to name just a few. That’s why I created my top tools for online marketers. This list contains some…

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3 Reasons Why Coaches Need to Hire a Support Team

Hire A Support Team

Whether you’ve been in business for a while or you’re just starting out, a common piece of advice you’ve probably heard already is to hire a team member to help you. A team member that will support you and free up your time so you can focus on all those money-making tasks currently on your…

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Your Business Plan: 3 Must Haves

Business Plan

Every business needs a plan, whether you sell a service or a physical product. It’s not a step we can skip over, no matter how much we may want to. I remember creating my first business plan and how daunting it felt for me. But it became a guiding tool for my business. In my…

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My Favourite Email Tool – Boomerang for Gmail

Boomerang for Gmail - my favourite inbox organizer

The Boomerang for Gmail helps me keep my inbox clean. Running my own business, I often have emails coming in from different clients as well as the different newsletters and promotions I might sign up for. At times, it can feel out of control.  I’m sure like me, you’ve had to go through the emails…

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7 Things to Consider When Choosing an Email Marketing System

choosing an email marketing system

Choosing an Email Marketing System should only be done once you truly understand what the basic definition of an email marketing system is. An Email Marketing system is the software you use to collect email addresses and communicate with your list of subscribers (people who have signed up to your list) via email. If you…

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What is an Email Marketing System and Why You Should Have One

Email Marketing System

Many businesses wonder why an Email Marketing System is Important to their Business? Why should they email people and who will even read them? Today I will share with you what an email marketing system is and why you should have one for your business as well as some of the benefits to using them.…

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Why List Segmenting is Important

List Segmenting

Segmenting helps to save your email list from unsubscribes and keep your list engaged. I see business owners starting to jump into list segmenting more often now.  However, not everyone is.  The belief has always been more emails and more sends equals more sales.  Contrary to popular belief, this isn’t the case anymore.  A small…

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5 Quick & Easy Tips to Increase Your Email Open Rates

Email Open Rates

5 tips that you can implement right away to help your email open rates. Lately I’ve gotten a few questions about email open rates. It seems many small businesses are experiencing lower than normal open rates and are seeking more ways to improve. I’ve put together a quick list of 5 tips that you can…

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How to Use the Link Click Goal in Your Campaign

Link Click Goal

A Link Click Goal can be used to gauge interest, engagement and also as a transition goal to trigger the start of a new campaign sequence. Recently I was asked by a client what a link click goal is. I decided to write this post for Infusionsoft users who might not fully understand how to…

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Single vs. Double Opt-in: Which one is best for your business?

Opt In

This is a question every business owner looks at – whether they should have a Single or Double Opt-in on their site.  It’s also not an easy question to answer, it really depends on what you feel as a business owner after you weigh the pros and cons.  Before I go into the pros and cons,…

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Email Marketing Basics

email marketing

Email marketing is useful and effective for any kind of business when used properly. It’s one of the easiest ways to engage with your list and increase their engagement with you. By definition, email marketing is sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. This is one of…

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Content is King

online marketing

Content marketing is something we hear about all the time in all marketing channels and groups lately. Simply put, content marketing refers to the many marketing strategies you will use to build your audience. The key here to content marketing is sharing useful information with your target audience that they want while establishing yourself as…

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