What Is a Lead Magnet and What Makes One Convert

What Is a Lead Magnet and What Makes One Convert

Here’s what a lead magnet actually is: the thing you trade for an email address. A checklist, a template, a short guide, a free audit, whatever it is, someone gets it the moment they hand over their contact information, and that trade is the whole engine behind...
What Is a Sales Funnel and Do You Need One

What Is a Sales Funnel and Do You Need One

The term “sales funnel” gets used so often in small business marketing circles that it’s started to lose any useful meaning. So What is a sales funnel really? Some people use it to describe a single landing page. Others mean a complex sequence of...
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