marketing basics Archives - Angela Spisak — Powered Up Marketing Inc.

How Do You Make Your Email Marketing Stand Out?

When done correctly email marketing can be one of the most cost-efficient and effective ways to communicate with your email marketing list. One of the keys to being effective with email marketing is to think of your subscribers’ inbox like it’s their home. When they join your email marketing list, they are inviting you in.…

Why List Segmenting is Important

Segmenting helps to save your email list from unsubscribes and keep your list engaged. I see business owners starting to jump into list segmenting more often now. However, not everyone is. The belief has always been more emails and more sends equals more sales. Contrary to popular belief, this isn’t the case anymore. A small…

5 Quick & Easy Tips to Increase Your Email Open Rates

5 tips that you can implement right away to help your email open rates. Lately I’ve gotten a few questions about email open rates. It seems many small businesses are experiencing lower than normal open rates and are seeking more ways to improve. I’ve put together a quick list of 5 tips that you can…

Single vs. Double Opt-in: Which one is best for your business?

This is a question every business owner looks at – whether they should have a Single or Double Opt-in on their site. It’s also not an easy question to answer, it really depends on what you feel as a business owner after you weigh the pros and cons. Before I go into the pros and cons,…

Email Marketing Basics

Email marketing is useful and effective for any kind of business when used properly. It’s one of the easiest ways to engage with your list and increase their engagement with you. By definition, email marketing is sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. This is one of…

Marketing in a Mobile World

Mobile marketing can be defined as an online marketing approach focused on reaching your target market using their cellphone or other mobile device. The most common way is through Short Message Service, otherwise known as SMS and another term for text message. It’s a form of email marketing tailored specifically to phones. How Mobile…

Engaging Your Tribe Using Social Media

[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Social Media Marketing is a huge part of online marketing and involves the use of social media sites which include Facebook, Twitter, Instagram, Pinterest, YouTube and many other sites where users create personal profiles and interact with friends. These sites, like Facebook, are large and have millions…

Successful Marketing Fundamentals: Back to Basics

When you keep the basics and principles of marketing in mind, marketing becomes much simpler and you will see better results. There are many different approaches to marketing but they all involve the same basic elements. I often see people get distracted from the basic fundamentals of marketing, and it’s not surprising with all the…