10 Steps to Setting Up Your Email List

Starting an email list isn’t as difficult as you think. A lot of us think of starting an email list as a chore. Something that’s hard to do. They often think  –what will I say or offer to keep people interested?  However, you should know, starting an email list might just be a matter of…

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7 Things to Consider When Choosing an Email Marketing System

choosing an email marketing system

Choosing an Email Marketing System should only be done once you truly understand what the basic definition of an email marketing system is. An Email Marketing system is the software you use to collect email addresses and communicate with your list of subscribers (people who have signed up to your list) via email. If you…

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What is a Lead Magnet?

Lead Magnet

A lead magnet, often referred to as an Irresistible free offer or white paper is a method of inbound marketing, a strategy that focuses on attracting customers using content on the internet like your blog or social media. Over the last few blogs we’ve talked a lot about email list building and lead generation. Today,…

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5 Reasons Why You Should Have an Email Marketing List

Email Marketing List

An email marketing list is a list of people who have given you their email address and permission to email them via your email marketing system. Email Marketing can help you build relationships, make offers and learn what your audience wants and ultimately help you grow your business. Discover some of the reasons behind how…

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How Do You Make Your Email Marketing Stand Out?

When done correctly email marketing can be one of the most cost-efficient and effective ways to communicate with your email marketing list. One of the keys to being effective with email marketing is to think of your subscribers’ inbox like it’s their home. When they join your email marketing list, they are inviting you in.…

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Why List Segmenting is Important

List Segmenting

Segmenting helps to save your email list from unsubscribes and keep your list engaged. I see business owners starting to jump into list segmenting more often now.  However, not everyone is.  The belief has always been more emails and more sends equals more sales.  Contrary to popular belief, this isn’t the case anymore.  A small…

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5 Quick & Easy Tips to Increase Your Email Open Rates

Email Open Rates

5 tips that you can implement right away to help your email open rates. Lately I’ve gotten a few questions about email open rates. It seems many small businesses are experiencing lower than normal open rates and are seeking more ways to improve. I’ve put together a quick list of 5 tips that you can…

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Single vs. Double Opt-in: Which one is best for your business?

Opt In

This is a question every business owner looks at – whether they should have a Single or Double Opt-in on their site.  It’s also not an easy question to answer, it really depends on what you feel as a business owner after you weigh the pros and cons.  Before I go into the pros and cons,…

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Email Marketing Basics

email marketing

Email marketing is useful and effective for any kind of business when used properly. It’s one of the easiest ways to engage with your list and increase their engagement with you. By definition, email marketing is sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. This is one of…

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Inbound Marketing – Why It’s Preferred

outbound marketing

By no means will this post encompass everything that inbound and outbound marketing is.  What it will do is give you an overview of some of the main points of each and why inbound marketing is the most preferred method today. There are two basic types of marketing – inbound and outbound. The focus of…

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7 Marketing Campaigns Every Business Should Implement

Here are 7 marketing campaigns that every business should implement to get started with marketing automation.

You just got your new marketing automation software and now the BIG question – Where do you start? Here are 7 marketing campaigns that every business should implement to get started with marketing automation. Automated Sales Campaign This is a good one. Building a short sales campaign that is evergreen that you can re-use repeatedly…

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How Engaged Is Your List?

In the last post, we talked about doing a basic clean-up of your list.  Today, I’d like to take this a step further to review your list engagement. How engaged is your list? First, let’s make sure we have the same understanding of what I mean by engaged—an engaged email subscriber is one who is…

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