marketing Archives - Angela Spisak — Powered Up Marketing Inc.

My Top Tools for Online Marketers

As an entrepreneur operating in the online world, we need a variety of tools to be successful. We need to be able to take payments, make videos, and create online delivery courses, graphics, and landing pages to name just a few. That’s why I created my top tools for online marketers. This list contains some…

What is a Lead Magnet?

A lead magnet, often referred to as an Irresistible free offer or white paper is a method of inbound marketing, a strategy that focuses on attracting customers using content on the internet like your blog or social media. Over the last few blogs we’ve talked a lot about email list building and lead generation. Today,…

What is an Email Marketing System and Why You Should Have One

Many businesses wonder why an Email Marketing System is Important to their Business? Why should they email people and who will even read them? Today I will share with you what an email marketing system is and why you should have one for your business as well as some of the benefits to using them.…

Why List Segmenting is Important

Segmenting helps to save your email list from unsubscribes and keep your list engaged. I see business owners starting to jump into list segmenting more often now. However, not everyone is. The belief has always been more emails and more sends equals more sales. Contrary to popular belief, this isn’t the case anymore. A small…

5 Quick & Easy Tips to Increase Your Email Open Rates

5 tips that you can implement right away to help your email open rates. Lately I’ve gotten a few questions about email open rates. It seems many small businesses are experiencing lower than normal open rates and are seeking more ways to improve. I’ve put together a quick list of 5 tips that you can…

How to Use the Link Click Goal in Your Campaign

A Link Click Goal can be used to gauge interest, engagement and also as a transition goal to trigger the start of a new campaign sequence. Recently I was asked by a client what a link click goal is. I decided to write this post for Infusionsoft users who might not fully understand how to…

Single vs. Double Opt-in: Which one is best for your business?

This is a question every business owner looks at – whether they should have a Single or Double Opt-in on their site. It’s also not an easy question to answer, it really depends on what you feel as a business owner after you weigh the pros and cons. Before I go into the pros and cons,…

Email Marketing Basics

Email marketing is useful and effective for any kind of business when used properly. It’s one of the easiest ways to engage with your list and increase their engagement with you. By definition, email marketing is sending email messages to a list of subscribers that contain information, offers, discounts, and promotions. This is one of…

Content is King

Content marketing is something we hear about all the time in all marketing channels and groups lately. Simply put, content marketing refers to the many marketing strategies you will use to build your audience. The key here to content marketing is sharing useful information with your target audience that they want while establishing yourself as…

Marketing in a Mobile World

Mobile marketing can be defined as an online marketing approach focused on reaching your target market using their cellphone or other mobile device. The most common way is through Short Message Service, otherwise known as SMS and another term for text message. It’s a form of email marketing tailored specifically to phones. How Mobile…

Engaging Your Tribe Using Social Media

[av_textblock size=” font_color=” color=” av-medium-font-size=” av-small-font-size=” av-mini-font-size=” admin_preview_bg=”] Social Media Marketing is a huge part of online marketing and involves the use of social media sites which include Facebook, Twitter, Instagram, Pinterest, YouTube and many other sites where users create personal profiles and interact with friends. These sites, like Facebook, are large and have millions…

Successful Marketing Fundamentals: Back to Basics

When you keep the basics and principles of marketing in mind, marketing becomes much simpler and you will see better results. There are many different approaches to marketing but they all involve the same basic elements. I often see people get distracted from the basic fundamentals of marketing, and it’s not surprising with all the…